Go-to-market · One integrated engine

Your growth, run as one engine.

Growth scattered across five vendors is slow, expensive, and impossible to measure. We run it as one engine: demand generation, ABM, paid media, lifecycle, RevOps, sales operating systems, forecasting, and the AI search layer that now decides who gets found. Senior operators, forward-deployed, accountable in pipeline.

★★★★★5.0 on Clutch  /  senior-led  /  project and retainer options
The fragmentation problem

Five vendors, five metrics, no storyline. You are paying a premium to confuse your own buyers.

The standard growth stack is an SEO agency chasing rankings, a content shop writing thought leadership, a paid agency optimizing cost per lead, a PR firm pitching a different narrative, and an attribution dashboard nobody trusts. Each one optimizes its own number. Nobody owns the story, and nobody owns the outcome.

The standard stack
An SEO agencyChases rankings
A content shopChases traffic
A paid agencyChases cost per lead
A PR firmDifferent narrative
An attribution dashboardNobody trusts it
The Danton engine
One storyline across every channelCoherent
One instrumented funnelMeasured
Experiments with kill linesPre-registered
Senior principals end to endAccountable
Pipeline, CAC, paybackOne number

One senior team, one method, one number. We run the storyline and the engine together, so every channel compounds instead of competing.

Evidence-First GTM

Go-to-market, run like a research program.

Bayesian in spirit, plain-English in practice. We do not guess, we measure, and we say in advance what would prove us wrong.

1

Observe

Baseline before belief. Where you actually stand, quantified.

GTM readiness diagnosticCompetitive intelligenceICP and jobs to be doneFunnel and CRM forensicsInformed priors
2

Hypothesize

Every move written as a bet, with the terms set before launch.

Pre-registered success criteriaKill lines set in advanceMinimum effective budgetSequenced experiment design
3

Experiment

Parallel tests, clean windows, no pet channels.

Demand gen and paid mediaABM pilotsLifecycle and nurtureMessage and offer testsAI search experiments
4

Analyze

At every checkpoint, one of four calls: scale, continue, adapt, or kill.

Posterior readoutsUnified attributionCAC and payback mathBoard-ready reporting
5

Replicate

What wins gets written down, so your team owns the engine.

Playbooks and cadenceSales methodologyFirst-hire designOperating reviews
Metrics and Sales OS

One number the board trusts. One motion the team runs.

Marketing says it worked. Sales disagrees. Finance stops listening. We end that argument with instrumentation, then keep it ended with an operating system.

1

Unified metrics

CRM, spend, and finance data unified into one funnel definition and a forecast the CFO signs.

Pipeline design and stagesMulti-touch attributionCAC and payback modelingForecasting and coverageGA4 and first-party dataBoard and investor reporting
2

Sales OS

The motion, written down and repeatable, so revenue stops depending on heroics.

Sales methodology and playbooksFirst sales hiresEnablement and battlecardsCRM architectureOperating cadence
Proof, not buzzwords

Senior horsepower, on the record.

"And they deliver all of this as a senior strategy partner, which gave us the horsepower of an experienced commercial leader without committing to a full-time hire before we were ready."
"They really turned things around in an incredibly fast way - and the insights were unique and helpful."
Michael Averbook
Chief Growth Officer, CloudResearch
★★★★★5.0 · Verified review on Clutch
Survey research technology platform
From deep diagnostic to a complete, prioritized commercial plan in one engagement: competitive intelligence across every relevant player, positioning and platform narrative, pipeline design, attribution, and forecasting, a demand generation and ABM plan, AI search visibility strategy, and guidance on the first sales hire.
Named public reviewSenior team of principalsFramed around a raise
Late-stage travel platform
A seven-figure experimental brand budget, allocated across parallel experiments with pre-registered success criteria and kill lines for every bet, so brand spend reads like an investment portfolio instead of a leap of faith.
Pre-registered criteriaParallel experimentsAnonymized engagement
★★★★★5.0Quality, schedule, cost, and willingness to refer, all perfect on ClutchRead the reviews

Bring us the hard one.

The problem nobody else can scope, the channel nobody can measure, the market nobody understands yet. That is the work we like best.

Talk to us directly  /  keith@dantontensix.com
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Danton GTM
Danton GTM, formerly Danton Ten Six. A senior-led go-to-market firm for B2B tech, built for the AI search era. San Francisco.
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