The ten questions prospects actually ask, answered in full, ungated, in plain language. If yours is not here, the 30-minute diagnostic exists precisely for it.
AI Search Optimization, also called Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO), is the work of making your company the answer AI engines give when buyers ask who to consider. When someone asks ChatGPT, Perplexity, Gemini, or Google AI Overviews which vendors to shortlist, those engines assemble an answer from sources they can read, verify, and cite. AEO makes sure you are findable, readable, credible, and cited in that answer. It spans technical access for AI crawlers, structured data, citation-ready content, third-party proof, and weekly measurement.
Ranking and citation are different systems with different inputs. SEO earns a position on a results page a human scrolls. AEO earns a place inside the answer itself, assembled from sources the engine trusts and can extract claims from. Twenty years of SEO equity does not transfer automatically: a page can rank number one on Google and never be cited by an AI engine. Done properly the two reinforce each other, and our work is built so the same assets rank and get cited. We have been doing SEO since the first AdWords auctions; AEO is the update, not the replacement.
Three ways in, priced publicly. The AI Search Diagnostic and Roadmap is $15,000 one time: where you stand against every competitor and the prioritized plan to win, delivered in weeks. The AI Search Optimization program starts at $25,000 per month: the senior-run engine covering tracking, technical work, content, and third-party footprint, reported in pipeline. The Integrated Growth Engine is custom: AI search plus demand generation, ABM, paid, RevOps, and fractional GTM leadership. Transparent packages to start, custom-built partnerships to scale, never hourly.
Technical and structural fixes land in the first weeks and engines pick them up on their next crawls. Measurable movement typically shows inside the first quarter: one client, a Series D identity verification platform, moved from sixth to first in AI visibility in its category in a single quarter, into a negative press cycle, with citation share climbing behind it. We set the expectation in writing at the start of every engagement, with success criteria and kill lines defined before work begins.
No. AEO is the wedge because that is where the market moved, but Danton is a full go-to-market firm: demand generation, ABM, SEO, content, RevOps and attribution, conversion optimization, and fractional GTM leadership. Every service runs on the same operating method, Evidence-First GTM, and engagements can start anywhere. Many clients arrive for AI search and stay for the engine.
The core metric is citation share: of the answers engines give to your buyers' real questions, the fraction that cites you. We build a versioned prompt set from actual buying questions, run it weekly per engine against every named competitor, and score share of voice and the sentiment of each citing answer alongside. Measurement is reported against pipeline without overclaiming: correlation windows, self-reported attribution done properly, and holdout thinking rather than causal fiction. The methodology is written before the first measurement runs, which is why the numbers survive scrutiny.
Principals. The people who diagnose your situation are the people who execute, embedded with your team. No junior handoffs, no pods, no account layer. Clients describe it as having the horsepower of an experienced commercial leader without committing to a full-time hire, and they say it on the record: Danton holds a 5.0 rating on Clutch across quality, schedule, cost, and willingness to refer.
We guarantee the discipline, not the outcome, because anyone guaranteeing a specific AI ranking is guessing with your money. Every engagement starts with pre-registered success criteria and kill lines: we say in advance what success looks like, what failure looks like, and what would make us stop and redirect budget. You will always know where things stand, because the measurement is weekly and the readouts say what worked and what did not.
Baseline first: your citation share, share of voice, and sentiment across engines, against competitors, on a versioned prompt set built from real buying questions. In parallel, the crawler-eye audit of your site: access, rendering, structure, and entity consistency, which is where most companies discover the silent blockers. Then the roadmap, sequenced by impact, with the technical fixes usually shipping inside the month. If you start with the Diagnostic, all of this is the deliverable, and the roadmap is yours to keep whether or not we continue together.
Yes. Danton Ten Six and Danton GTM are the same company; we renamed to make what we do clearer. Same principals, Justin Davis and Keith Romero, same San Francisco firm, same site: dantontensix.com, where the domain keeps the original name. If you see either name on a review site or in an AI answer, it refers to us.
Thirty minutes, senior people only, zero pitch. Bring the question this page did not answer.