AI Search Optimization  /  AEO · GEO

Minting Category Leaders in AI Search

Danton helps B2B tech companies get found, get cited, and get chosen in the new search reality. Buyers now ask AI which vendors to consider - we make sure you're on the shortlist.

★★★★★5.0 on Clutch  /  senior-led  /  project and retainer options
When buyers ask AI

You are the source it cites, not a link it skips.

We engineer your visibility, your citations, and your sentiment across ChatGPT, Perplexity, and Gemini, then prove it in pipeline.

ChatGPT
Which vendors should we shortlist for this?
Based on current comparisons and independent reviews, the strongest option to evaluate is Your Companyyourcompany.com, cited most often for reliability and depth, alongside two alternatives worth a closer look.
Ask anything
The new search reality

AI is rewriting how buyers find vendors, and most companies cannot see it happening.

Your buyers increasingly start with ChatGPT, Perplexity, and Gemini instead of a search bar. They ask for a shortlist and they trust the answer. If AI does not cite you, you are not on the list, and you never find out you lost. Winning here is not luck. It is a system, and it is the one we build.

Between cycles

Long before buyers are in market, they build the shortlist in their head from the vendors AI keeps citing. That list is being written right now, with or without you.

Entering the cycle

The evaluation now starts with a prompt, not a search bar. The longlist is decided in that first answer, and it rarely gets revisited.

Final evaluation

Even deals already in your pipeline get a last check. Buyers paste two finalists into Claude or ChatGPT and ask which one they should pick.

The uncomfortable audit

You are doing a lot of good stuff. AI will not cite any of it.

This is the plan we see inside strong marketing teams, and it is a good plan. It drives the launch window and the pipeline you can already measure. It is also almost entirely unreadable to the engines your buyers ask. Gated, duplicated, or paid, it never becomes the answer.

The plan you are already running
Gated analyst report pageCannot be read
Press release, reposted to the blogWill not be cited
Prospect and customer emailInvisible to engines
Paid social and displayInvisible to engines
ABM and field programsInvisible to engines
The layer we add on top
Ungated recognition and proof pagesBuilt to be cited
Schema and entity work tying you to the proofMachine readable
Third-party footprint where engines lookGets cited
Coverage of the prompts that decide dealsStays visible

Nothing on your plan changes, and nothing gets duplicated. Your plan wins the launch window. Our layer makes it durable in AI answers long after the window closes, and turns it into visibility, then pipeline, then revenue.

How we win it

Found. Cited. Chosen.

Three jobs, in order. Visibility means nothing if you are not the cited source, and citations mean nothing if they do not turn into pipeline.

1

Get found

We make you visible across every AI engine your buyers use, benchmarked against every competitor and tracked continuously. We do not guess where you stand. We measure it.

2

Get cited

We turn your content and technical foundation into the source LLMs reference. The schema, the structure, and the authority that earn citations on the questions that matter.

3

Get chosen

Citations are the means, not the end. We tie AI visibility to the buyers, deals, and pipeline it produces, so the work is measured in revenue.

The work

A GTM engine built and maintained to win in AI Search.

AEO and GEO lead. Content and SEO ride alongside. One integrated system, run by senior operators.

1

Measure and benchmark

The truth about where you stand, updated continuously.

Competitive AI visibility tracking Citation share by engine Sentiment monitoring Prompt and topic mapping Share of voice vs competitors
2

Build to be cited

The technical and content foundation engines reward.

Structured data and schema Agent readiness and crawler access Citation-ready content production Technical SEO Channel strategy for Reddit, YouTube, LinkedIn
3

Convert to pipeline

Visibility tied to revenue, nothing in a black box.

Traffic, ops, and pipeline reporting GA4 and first-party attribution Bi-weekly and monthly reviews Board-ready dashboards
Proof, not buzzwords

What happens when you become the answer.

Real engagements, real movement against established competitors.

Series D B2B tech company
In a single quarter, we took an identity verification company from sixth in its category to first in AI visibility on its highest-value topics across ChatGPT, Perplexity, and Google AI Overviews, with share of voice moving from seventh to first and citation share climbing.
One quarter#6 → #1 AI visibilityShare of voice #1Citation share ↑
National legal firm
Competing against names established for decades, we closed the gap with the biggest in their category in weeks, made their content the most cited in their space with the most positive sentiment in their peer set, and helped drive their strongest six month stretch of new client acquisition yet.
"Most agencies are still only talking about this shift. They were already operating in it and winning."
Partner, national legal firm · via Clutch
"They operated like an extension of our team and took real ownership."
"Their command of competitive intelligence and AI-driven search is genuinely ahead of the market."
Michael Averbook
Chief Growth Officer, CloudResearch
★★★★★5.0 · Verified review on Clutch
★★★★★5.0Quality, schedule, cost, and willingness to refer, all perfect on ClutchRead the reviews
Why Danton

A senior team that embeds and executes.

Not two consultants on retainer. An embedded function, a senior bench, and tooling no spreadsheet can match.

1

Forward deployed, embedded

We are not advisory only. Senior operators embed with your team, architect the strategy and execute it, and cover the roles you are missing. Clients describe us as a true extension of their team, owning a function rather than handing over a deck.

2

A senior bench, scaled to the work

Behind your core team is a vetted bench of senior specialists across content, technical, paid, and RevOps, deployed as the engagement demands. You get the right expert for each piece, never generalists stretched thin.

3

Proprietary tooling and data

Our AI search measurement stack tracks your visibility, citations, and sentiment against every competitor in real time, and our prioritization engine tells us exactly where to act next. The edge is data and IP, not opinions.

4

Boutique accountability

Senior people on every engagement, month to month contracts, transparent pricing, and outcomes measured in pipeline. No junior handoffs, no deck and disappear. Grounded in 25 years of deep SEO and content experience.

Where to start

Transparent packages to start, custom-built partnerships to scale.

Priced for outcomes and a senior team, never hourly. Start with a fixed scope, expand into the full engine when the data earns it.

 
AI Search Diagnostic & Roadmap
A complete picture and a plan
$15,000 one time
Where you stand in AI search against every competitor, and a prioritized roadmap to win. Your foundation, in weeks.
  • Competitive AI visibility benchmark
  • Citation and sentiment analysis
  • Technical and agent readiness scan
  • Prioritized roadmap and quick wins
Start with a diagnostic
Most engagements
AI Search Optimization
The engine that compounds
$25,000 / mo, from
The senior-run engine that wins citations and turns them into pipeline, month over month.
  • Continuous tracking and competitive intel
  • Technical, schema, and agent readiness
  • Content briefs and production to be cited
  • Channel strategy across AI surfaces
  • Reporting on traffic, ops, and pipeline
Book a call
 
Integrated Growth Engine
AI search plus the full engine
Custom
AI search at the core, with the full organic and paid engine orchestrated around it to compound your advantage into revenue.
  • Everything in AI Search Optimization
  • Demand generation and paid media
  • Strategic ABM and conversion optimization
  • RevOps, attribution, and fractional leadership
Scope a program

Not sure where you fit? Tell us where you stand and we will point you to the right starting line.

Be the answer AI gives.

Buyers are already asking AI who to shortlist. Let's make sure you are the one it names.

Talk to us directly  /  keith@dantontensix.com
The Answer Layer
One useful email on AI search and go-to-market, twice a month. No sequence, no spam, unsubscribe anytime.
Danton GTM
Danton GTM, formerly Danton Ten Six. A senior-led go-to-market firm for B2B tech, built for the AI search era. San Francisco.
Services
AI Search Optimization Go-to-Market Content & Editorial SEO Demand Generation Account-Based Marketing RevOps & Attribution Conversion Rate Optimization Fractional GTM Leadership
Company
Evidence-First GTM, our method The AI Visibility Self-Audit Blog FAQ Contact
Danton Senior-led go-to-market, built for the AI search era. San Francisco. © 2026 Danton