Account-Based Marketing

ABM for committees that ask AI first.

Target accounts, orchestrated across the whole buying committee, with the layer most ABM programs miss: when your champion pastes you and a rival into an AI chat, the answer has to agree with your pitch.

★★★★★5.0 on Clutch  /  senior-led  /  project and retainer options
Two layers, one program

Your ABM is invisible to engines. It is still decisive with humans. Run both layers.

Ads, outbound, and field plays cannot be cited by an AI answer, and they remain the highest-precision motion for named accounts. The miss is what happens between your touches: every member of the committee privately checks the claim with an engine. Our programs run the precision motion and the verification layer together, so the deal survives the check.

The work

Precision with humans. Presence with engines.

Account selection on evidence, committee orchestration across channels, and answer coverage on the prompts your accounts actually ask.

1

Account selection

Evidence first: the accounts worth the effort, ranked and tiered.

ICP modelingIntent data and scoringAccount prioritizationList design and tiering
2

Committee orchestration

Role-based plays for everyone who touches the decision.

Role-based messagingPaid social and displayOutbound sequencesField and event plays
3

The verification layer

What the committee finds when they check you, engineered.

AI answer coverage on account promptsComparison and proof pagesChampion enablement assetsReview platform strategy
4

Pipeline accountability

Account-level truth, not campaign-level theater.

Account-level attributionOpportunity and velocity reportingSales feedback loops
Proof, not buzzwords

The opposite of the generic playbook.

From a named, public review of an engagement that included a demand generation and account-based marketing plan.

"It was the opposite of the generic playbook most agencies bring."
"The whole approach was evidence-first: diagnose with real data, form clear hypotheses, define up front what success and failure would look like, and prioritize ruthlessly."
Michael Averbook
Chief Growth Officer, CloudResearch
★★★★★5.0 · Verified review on Clutch
★★★★★5.0Quality, schedule, cost, and willingness to refer, all perfect on ClutchRead the reviews

Win the accounts that matter.

Precision with humans, presence with engines, and pipeline accountability underneath both.

Talk to us directly  /  keith@dantontensix.com
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