Most sites quietly leak the demand they already earn. We find where, prove why, and fix it with the same discipline we bring to everything: hypotheses, kill lines, clean readouts. Tested, not guessed.
Every channel you run pays through the same funnel, including the high-intent visitors AI citations now send you. When the funnel leaks, you pay twice: once for the click, once for the loss you never measured. Conversion work multiplies everything upstream of it, which is why it is the cheapest revenue most companies have not collected yet.
Evidence-First GTM applied to the funnel itself. Every test goes in with success criteria and a kill line written before launch.
Where the funnel actually leaks, proven with data before anything changes.
Every idea written as a bet and ranked by impact, confidence, and effort.
Fixed windows, clean readouts, no peeking, no vanity wins.
The post-click experience, built to convert the intent you earned.
Selected result from the Citadel Digital era, the 26-year practice behind Danton.
Bring us one funnel you suspect is leaking. The diagnostic will show you where, with numbers.