The AEO ROI Calculator · Free · Your numbers, your model

What is it actually worth to be the answer LLMs give?

Four inputs from your own funnel, three scenarios out. Every assumption is visible and adjustable, because a model you cannot interrogate is a sales pitch with a spreadsheet.

Average contract value ($)First-year value of a typical win

Opportunities in your market per quarterBuying processes you could plausibly compete for, not just the ones you see

Share of buyers consulting AI during evaluation (%)Your assumption, stated out loud. Set it where you believe it is today.

Win rate on qualified opportunities (%)Your real close rate once you compete

Conservative Case

Additional opportunities influenced

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Modeled pipeline

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Modeled revenue

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Annualized

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Assumed 10 point increase in AI visibility

Base Case

Additional opportunities influenced

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Modeled pipeline

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Modeled revenue

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Annualized

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Assumed 20 point increase in AI visibility

Ambitious Case

Additional opportunities influenced

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Modeled pipeline

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Modeled revenue

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Annualized

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Assumed 35 point increase in AI visibility

Read this before you quote it upstairs. This is a model, not a promise. It assumes visibility gains reach the share of buyers you said consult AI, and that influenced opportunities convert at your stated win rate. The scenario points (+10, +20, +35) are program outcomes we consider plausible in a competitive category over two to four quarters; your category may be easier or harder. When we run a real engagement, the assumptions get replaced by weekly measurement and pre-registered success criteria, which is the difference between a forecast and a hope.

Swap the assumptions for a baseline.

The diagnostic replaces this model with your measured visibility, your real peer set, and a plan priced against the number you just saw.

Book a diagnostic

Talk to us directly / keith@dantontensix.com